Results tagged “orange”

Continuing their misguided and terribly executed orange bike campaign, DKNY has infiltrated YouTube with a 1 minute 53 second clip of a model speaking out in support of the company's great..."humanitarian cause"? The video starts off showing two models mowing each other down with fake miniature cars as an orange bike lies on the ground...probably not the best way to negate the whole ghost bike thing.

Curious about the fate of all those orange bikes with the DKNY website that were locked up around town? The ones the police didn’t cart away (some were illegally chained to trees) are being picked clean for spare parts. The tone deaf Fashion Week publicity stunt was presented by DKNY as an effort to promote cycling in New York, and the company did help raise awareness by, uh, distributing bicycle maps in their stores. Oh, and their website for the campaign has a photo of models riding a bike, though they’re too cool for helmets, of course.