Looks like everyone's coming clean. Yesterday the WWF admitted that the controversial 9/11-themed ad was probably cleared by someone at the organization, and now AdAge is reporting that "after initially lying about it, DDB Brasil now admits it created a video version of the Brazilian print ad 'Tsunami,' and entered both ads in the Cannes Lions International Advertising Festival in June." more ›

While the WWF rejected DDB ad agency's terrible idea for a campaign, the spec design still made it to the One Show, won an award, and is now causing them about 100 times more problems than the Tsunami (which incidentally killed 100 times more people than 9/11). more ›

Last night, Keith Olbermann jumped into the fake-WWF ad fray by declaring DDB Brazil, the ad agency that apparently pitched the 9/11-inspired concept (and never got the WWF's business) the "Worst Persons in the World" on Countdown. Olbermann also named all the creatives involved with making the ad and said of DDB Brazil CEO Sergio Valente, "Frankly, I hope he starves on the streets." more ›