The Equinox fitness club chain will soon be bringing a controversial ad campaign to New York City that features nuns sketching a male nude model. The ads are currently on display only in Boston, but will soon be shown in other cities, including NYC. The Boston Archdiocese feels that the ads are a slam against the Church and the Catholic faith. Keira McCaffrey of New York's Catholic League expressed less outrage than disdain. "It's gratuitous. It's of course … it's a slap at nuns, but you know what? It's trite. It's not even clever. This is an old cliché ... let's make fun of nuns." Bill Donahue, the head of the Catholic League, weighed in, calling the ad "patently stupid" and "sophomoric." C.J. Doyle of the Catholic Action League wasn't as dismissive, calling the ad "unfair and depraved."
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