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Results tagged “nielsen”
Video: Puppets Explain How Television Ratings Work

Video: Puppets Explain How Television Ratings Work

The Fall TV season begins in earnest next week (though the CW and NBC jumped the gun and began showing off their new shows this week) which means we're all about to be bombarded with analysis of Nielsen overnight ratings (not to mention DVR ratings). But unlike box office receipts, few people really know what it means when you get a 1.4 rating / 4 share of the Adult 18-49 market with 2.989 million viewers. But you know who does know? ESPN's puppets. And they're happy to explain it to you: more ›

Television Watching: Local News Numbers Game

Television Watching: Local News Numbers Game

And the winner is. . .Despite having ancient looking graphics that can be seen from across the street, a set that looks like it is from a station in Iowa, and a love of sprinkling kicker stories throughout the newscast, WABC’s Eyewitness News and the station overall is yet again at the top of the ratings among the big three for February. more ›

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