We came across a new video blog called Vidocity recently, all about New York. The front page features a perky anchorwoman sitting in front of a somewhat contrived array of New Yorkish paraphernalia: The Daily News, NY stickers, Village People poster, Warhol painting. Once you are done watching the feature, you click to go inside to find the weeks stories (all on video).
Vidocity
Ms. Subway 2004 Crowned
As part of the centennial celebration of NYC subways, the MTA brought back the Ms. Subways competition, which had been Miss Subways and dormant since 1976, and crowned Caroline Sanchez-Bernat, an actress from Morningside Heights, the new Ms. Subways. The Post says Sanchez-Bernat takes the C train, and part of her duties will include riding the special centennial train at City Hall Station with Mayor Bloomberg and Governor Pataki tomorrow as well as being on MTA posters, which Gothamist expects New Yorkers to lovingly deface. The new Ms. Subways contest was sponsored by the NY Post, and the finalists are very NY, representing the multi-culti fabric of our city. Entrants had to answer the questions "Why are you proud to be a New Yorker?", "Why do you think that you deserve to be Ms. Subway 2004?", and "Why is the subway important to you?" Gothamist read Sanchez-Bernat's mini-essays and we liked why the subway was important to her:
...I can rely on it to get me safely to work in the morning and home at night. It's also my favorite place to people watch. Where else can you see fifteen different ethnicities represented on one subway car? The more I ride the subway the more I learn about what it is to be a New Yorker...Oh, Gothamist is kinda teary-eyed over that! We're appreciative of the "I Love NY" and "I Love The Subways" aspect of Ms. Subways, but in terms of competition, it's not America's Next Top Model.
Blogertisements!
Once, again, Nick Denton has innovated around blogs in a way that is both clever and unspeakably devilish! Following the lead of Conde Nasty magazines like the New Yorker, he's devised a partnership arrangement where an advertiser pays Gawker to set up a blog devoted to the subject of their choosing. In his understated British fashion, he is calling this endeavor "Gawker Media Contract Publications", and labeling the individual sites as "Special Advertising Sections" (really! it's in very small font in the upper right hand corner of the blog). The cost of setting up a little Gawker microsite of your own has not been revealed, but we're betting that it's a pretty penny. The first site is a partnership with Nike, which has been advertising on Gawker of late. It's a month-long blog called the "Art of Speed" weblog, and Remy from New Yorkish is writing it. Subject matter seems to be largely devoted to exploring the work of artists participating in the Art of Speed project. [Shoutout to our friends at Honest Media, who contributed a hilarious short.]
Popular NYC Dog Names, 2004
Possibly more critical than naming your baby (although you might have to holler your kid's name with as much frequency), naming a dog is a big deal. The Department of Health announces the most popular dog names for 2004, and the list is pretty much as it was last year: (1) Max, (2) Lucky, (3) Princess, (4) Rocky, (5) Buddy, (6) Lady, (7) Shadow, (8) Coco, (9) Daisy, and (10) Lucy. However, the DOH only had information on names from licensed dogs, which might only be about 20% of all NYC dogs. So get your dog licensed!
Metro, The Free Newspaper, Not the Times Section
And by way of New Yorkish, two-twenty has the exclusive on how am New York paper promoters are dealing with the Metro promoters.
Third Graders' Test Compromised!
Gothamist wants to make a film about the high-stakes world of passing the third grade exam, and possibly about the underground cheating that occurs in it. It will be like Cheaters meets Best in Show with a splash of Billy Madison.
We're Confident You've Made Mistakes, Too
Check out the Murdoch Madness Mashup from low culture and the many (limited) expression of Bush at New Yorkish. And there will probably some interesting stuff on the O'Franken Factor today; O'Franken Factor Blog/comments board.
Taxi Fares Will Be Increased
Schaller Consulting also has some great studies on taxi usage in New York. And the photo above is from New Yorkish New York in 20 Years photograph series - Day 5 is up and it covers the subways. "
MUG Gives Us 80 Great Things About New York
Thanks, Charlie, for letting us contribute. We, probably like the others, feel like we barely scratched the surface, so if you ever want to do Favorite Things, 11-20....
Loving So Much
The best part of a panel about "LOVE" sponsored by The Week magazine was when Harold Evans asked Bernardo Bertolucci, via a patchy connection from Rome, about love. Bertolucci said, "What love? Like I have passion for cinema!" and then he went into a story about how he loved Jean-Luc Godard and his work so much that the first time he met JLG, Bertolucci threw up on him - "That was the manifestation of my love for him." Cinephilia and gastrointestinal distress - that's Gothamist in a nutshell!
NYC Brand Marketing 101
The Times' Robin Finn interviews our fine city's first chief marketing officer, Joseph Perello. Yes, the man who helped bring Snapple to NYC school kids, filling them to them brim with juice-derived sugar. Perello's experience includes putting the NFL on MBNA credit cards and David Bowie's online ventures. Perello is certainly enthusiastic about potential opportunities ("Certainly New York City is a brand, and it's a damn good one!", and whlie Gothamist may be suspicious of the next move Perello has for the city, the fact he had been fired and re-hired by George Steinbrenner - twice - we do have respect for him. Perhaps when the time is right, Gothamist will apply for a job to be New York City's brand manager. We hope we get to make flashy PowerPoint presentations using words like "synergy" and do some focus groups about how people all over the country and world to, as Perello says, "capture, and quantify, the emotions this city inspires."


