Alec Baldwin dropped some sad news this week, confirming that regardless of what happens with the show, he'll be leaving 30 Rock after next season. But maybe that means he'll have more time to root for the Yankees: New Era launched a new ad campaign in which Baldwin is a die-hard Yankees fan trash talking with John Krasinski, a die-hard Red Sox follower. Watch the video below: more ›

After a protest in East Harlem, baseball cap manufacturer New Era has agreed to pull Yankees caps from store shelves. A number of caps seem to refer to the Bloods, Crips and Latin Kings and became a controversy during a back-to-school shopping trip. more ›

Apple isn't the only one with a large opening this week. Freshness alerted us that New Era is opening their flagship store today at 9 E. 4th St. According to Freshness, "the store will have the largest collection of New Era headwares, as well as hard to find items under a single roof." From the looks of New Era's little flash presentation, the store will have lots of ugly hats in addition to regular baseball caps. more ›

Yesterday, New Era finally unveiled their gigantic inflatable Yankee cap to celebrate opening day (okay, it was a day late for the Yankees). S.D. captured the inflatable on a midday walk. Lets Mets fans feel neglected, there is a giant Mets cap near the Queensborough Bridge. The Yankee cap adorns a water tower at 581 Sixth Avenue (btwn 16th and 17th) in Manhattan. Still no news on whether other large protective objects are on the horizon. more ›

If you needed a reason to look to the skies, now you have one. The folks over at New Era, Major League Baseball's official cap supplier, are donning two Manhattan watertowers with inflatable baseball caps in time for Opening Day. A Mets cap will be fitted on a watertower near the 59th Street Bridge this week, while the Yankee cap won't be up in midtown until next week. New Era says there will be two more inflatable caps on Manhattan watertowers later. If you think you have a large hat size, you ain't seen nothing. The inflatable hats are a size 61.5 (we would think larger) and are 14' high by 16' wide. more ›