America: where two hometown companies like Dunkin' Donuts and PepsiCo can team up to bring the people Mountain Dew in caffeinated slushie form. Dunkin' Donuts announced today that they'll be introducing the new Mountain Dew Coolatta, which PepsiCo's Mikel Durham describes thus: "as if energy is meeting innovation on a higher plane." For some strange reason, they decided not to call it a "Dewlatta," but their promotional contest embodies just how EXTREME this new beverage will be. Shoot a Coolatta out of a block of ice! Via computer! Win a snowboard! We're not joking! more ›

After a few years of teasing the public with brief promotional runs of Pepsi and Mountain Dew Throwback—in which the sodas feature sugar instead of high-fructose corn syrup and come in cans with retro designs like the one Cindy Crawford used to drink from on TV—New York's own PepsiCo is committing to them full time. The news isn't that shocking though considering the last round of promotional runs earned the company an extra $220 million in sales. more ›

Today on the Gothamist Newsmap: a pedestrian struck in a hit and run at Knickerbocker and Gates Aves. in Brooklyn, a wall collapse at Cromwell Ave. in the Bronx, and an escaped prisoner at 107th Ave. and 131st St. in Queens. Firefighters had to rescue a Queens cemetery worker who was buried up to his waist after a cave-in occurred in a 20-foot-deep pit where he was working. The cave-in broke the man's leg... more ›

Hard Crowd (or Room Full of Stiffs) more ›

-Screening of Bomb the System and music videos from Culturama, Mockumentaries from Prince Paul more ›

The NYCDOH announced that there are nearly 200,000 fewer smokers in NYC since 2002 when the city launched a comprehensive tobacco control plan. They also stated that exposure to secondhand smoke in homes has dropped by more than one-third. Secondhand smoke has been associated with nearly all the bad things that happen to smokers (such as lung disease and heart disease), Sudden Infant Death Syndrome, and deaths from asthma exacerbations. They boldly claim that "at least 60,000 early deaths will be prevented." Unfortunately, the Free Nicotine Patch Program ended on June 9th but was quite successful handing out 45,000 courses in 40 days. more ›

60% chance of scattered thunderstorms, high of 78. more ›