The self-proclaimed World's Greatest Performer, the Naked Cowboy, must have gotten a sweet settlement deal from the M&M folks. The NY Post is reporting that "he kept mum yesterday after settling a $4 million lawsuit against the Mars candy company. The underwear-clad busker, whose real name is Robert Burck, declined comment except to say 'the matter has been resolved' after pulling his case from Manhattan federal court." The tighty-whitey tough guy brought his wrath down on the company after he noticed a blue M&M wearing his trademark outfit on a big screen outside of their Times Square shop. He later declared on the Today Show: "Type II diabetes and childhood obesity is epidemic. I am the opposite of that. I don’t endorse that product." more ›

Following the announcement that a judge will allow some of Naked Cowboy's lawsuit against Mars Inc. to move forward, the tighty-whitey bearing Robert Burck appeared on the Today Show this morning. more ›

http://gothamist.com/2008/02/13/naked_cowboy_to.php">sued M&M's maker Mars Inc. for $6 million, claiming a commercial showing a blue M&M in a cowboy hat, boots, and white underwear and holding a guitar in Times Square infringed on his trademark look? Well, a federal judge sent most of the lawsuit to pasture, but is allowing the Naked Cowboy's claim that it seems like he's endorsing M&M's to stand. more ›