The NY Sun takes a look at the impact of graphic design firm Pentagram on the city’s arts institutions. The article focuses mostly on partner Paula Scher, who has created identities for the Public Theater, the Metropolitan Opera, Jazz at Lincoln Center, Symphony Space, the High Line, the Asia Society and a host of others.
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![Bierut on Designing NY Times Signage]()
Results tagged “michaelbierut”
How One Design Firm Boosts City's Culture
Bierut on Designing NY Times Signage
Designer Michael Bierut has details over at the Pentagram blog on how he and his team created the recently installed sign at The New York Times Building, the 52-story tower designed by Renzo Piano and FXFowle.
Christmas: In Dire Need of a Brand Overhaul?
Studio 360, the public radio show hosted by Kurt Andersen, found the perfect antidote to the daunting task of creating yet another Christmas-themed show: treat it like a brand and ask Michael Bierut of Pentagram – and six of his partners – to redesign it.
Elder Heckler and the Ghost of Larry Summers Live from the 92nd Street Y
Graphic designers tend to be an even-keeled lot, unless you mess with their precious Futura typeface plans. So at Monday night’s The Art of the Book: Covers With Dave Eggers, Chip Kidd and Milton Glaser, moderated by designer Michael Bierut at the 92nd Street Y, we weren’t surprised that book jacket designer and author Kidd made nice with Panelist Four – a man well into his senior years who boosted the show from the first row.
The New Yorker's Target Audience
The much ballysomething'd issue of The New Yorker with Target as the only advertiser hit the newsstands and mailboxes yesterday. As reported in the NY Times last week, Target wanted to do something more "breakthrough" to really pay off their "Pay Less, Expect More" mantra, and ended up buying an estimated $1.1 million of media to secure all the ad space in the New Yorker, which is cheap, considering the well-heeled audience and free publicity. But, we must join in the oft-repeated refrain, how about expecting a Target store in Manhattan, instead of just having models walk down Rockefeller Center or docking a temporary store at a pier? After all, if we can live with KMart, surely we can live with Target. [Some of related: The Village Voice on New Yorkers protesting any kind of Wal-Mart in the city.]
Gotham, The Typeface
"It seems like it's part of the larger urban environment," he said. "It seems, in a way, that it's always been there."
Another Pentagram partner, Michael Bierut, likened Gotham to the Manhattan street grid. "It doesn't show individual authorship," he said, "but it shows a character you wouldn't find anywhere else." Some samples of the typeface can be found here at the Hoefler-and-Frere-Jones website, plus here are some interview with Frere-Jones from Typotheque and The Morning News. And is Tobias any relation to music critic Sasha Frere-Jones? Hmm...more ›
Another Pentagram partner, Michael Bierut, likened Gotham to the Manhattan street grid. "It doesn't show individual authorship," he said, "but it shows a character you wouldn't find anywhere else." Some samples of the typeface can be found here at the Hoefler-and-Frere-Jones website, plus here are some interview with Frere-Jones from Typotheque and The Morning News. And is Tobias any relation to music critic Sasha Frere-Jones? Hmm...
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