Before MTV made the full switch to becoming a universe inhabited by the Spencer Pratts and Tila Tequilas of the world, there was a strange moment in the late '90s when the network appeared to be at a crossroads. After years of serving as the launching pad for models-turned-VJs, one face on the network stuck out like a sore thumb when he arrived on the scene—Matt Pinfield's. Pinfield quickly made a name for himself as the only guy on the air who appeared to be completely serious and passionate about the music he played, as he would sputter off obscure punk references while engaging bands in ways they were unaccustomed to when dealing with MTV. He went from hosting the weekly alternative video show, 120 Minutes, to appearing on-air so often at one point that the Post joked they just give him his own daily block and call it "360 Minutes."



