There is a Grilled Cheese Martini awaiting you in the Flatiron District. Sadly, we are unable to head over there ourselves at the moment to taste it, but Beecher's has created the ultimate in gimmick-tinis. The $15 drink is sold at their cocktail lounge, The Cellar, but you don't find it on the menu, you just have to know.
The Latest Gimmick-tini: The Grilled Cheese Martini
Bad Economy Means Fewer People Want $10,000 Martinis
Now that the $175 burger is dead, let's look at the other over-the-top extravagant dishes that are either dunzo or just hanging out as gimmicks.
"Miracle on the Hudson" Pilot Gets Drink
New York's Sully fever shows no signs of breaking; or at least businesses show no sign of giving up trying to cash in on pilot Chesley Sullenberger's life-saving emergency landing in the Hudson River last month. Village pub the Half Pint is in the papers this morning because of their new cocktail, "The Sully," which consists of two shots of Grey Goose vodka and "a splash of water." Carla Iny of Brooklyn tells the Post, "It's a classy drink for a classy man. It's cool and smooth—like Sully." It's only a matter of time before all this adulation goes to Sully's head and he ends up living in Malibu hosting his own reality show like Pimp My Plane or something. Oh well, at least Sully fans now have have something to get wasted on while partying in their "Sully is my copilot" t-shirt.
Buddha Bar Offers Up $50 "Gold Digger" Drink
Served in a martini glassWhat makes the cocktail worth your (or presumably, some investment banker's) hard earned 50 bucks? Gold of course! It's the...gold standard of novelty menu items. This one, more specifically, promises "gold-wrapped olives and a golden spear designed by Rick Toscano." Though the photo seems to show flakes and a glorified wooden toothpick. Dare we say the same result could come from a bottle of Goldschläger?

