Results tagged “mars”

Looks like the Mars Company has some illegal advertising going up around town, whether they know it or not. The Public Ad Campaign spotted these ads on University Place in an otherwise empty storefront, noting that "as the economic crisis leaves storefronts abandoned and landlords without income" some unique ad spaces are popping up. "These locations are treated by the Department of buildings the same way billboards are treated and thus require permits. If permits are not obtained the signage is considered illegal and is subject to the same fines and violations associated will illegal billboards." And guess what, this Snickers building wrap has no permits and is reportedly "larger than most billboards even in Times Square." So would Poster Boy be for or against this?

The self-proclaimed World's Greatest Performer, the Naked Cowboy, must have gotten a sweet settlement deal from the M&M folks. The NY Post is reporting that "he kept mum yesterday after settling a $4 million lawsuit against the Mars candy company. The underwear-clad busker, whose real name is Robert Burck, declined comment except to say 'the matter has been resolved' after pulling his case from Manhattan federal court." The tighty-whitey tough guy brought his wrath down on the company after he noticed a blue M&M wearing his trademark outfit on a big screen outside of their Times Square shop. He later declared on the Today Show: "Type II diabetes and childhood obesity is epidemic. I am the opposite of that. I don’t endorse that product."

Times Square fixture The Naked Cowboy (Robert Burck) is singing a litigious song these days against Mars Inc., maker of M&M candies. He is claiming that the company is infringing on his trademark, i.e. singing in tighty-whities, cowboy boots and a Stetson, with a six string slung on his shoulder. Burck wants $6 million after the company started broadcasting a film on a billboard screen in Times Square showing anthropomorphic M&Ms re-enacting famous scenes, structures, and places around NYC. A blue peanut M&M is shown in briefs, boots, a hat, and strumming a guitar while singing in Times Square.