It's a new year, and even though Starbucks will still be serving up the same burnt coffee to anyone willing to use their ridiculous lingo, they've decided to spruce up their image. But just to show they're not being hasty, they walk possibly traumatized consumers through the change in a minute and a half long video on their website. It turns out the new logo is just their old logo, except without their name emblazoned around it. Yay or Nay? And how long until a Starbucks Logo Twitter account gets set up? more ›

When Attorney General Andrew Cuomo kicked off his long-expected campaign for governor, he also unveiled a logo, which shows a big "C" around the state of NY and them "UOMO." Gothamist reader jt10000 commented, "Strange campaign logo. The red in the C is not good, unless they intentionally want some people to read it as Uomo, which is possible." more ›

Never has the Post's use of the word "bushwhacked" (and "snatching," for that matter) seemed more appropriate. The paper colorfully reports that the pubic-hair dye company, Betty Beauty (as seen in the NYC subway system), is claiming a "rival stole its trademarked, thong-shaped logo." They add that this rival, Smart Beauty US, also took "copyrighted content from the company's instruction sheet," and now "The Manhattan federal court suit seeks all profits from the alleged below-the-belt behavior." The company may refer to Lindsay Lohan as “fire crotch” in their press releases (seriously), but they're all business about their favorite color: green (incidentally, their green holiday hair dye is still available). more ›

During these times of economic downturn, what's a young Brooklyn hoodie-designer to do? Turn to the age-old solution of the novelty idea, of course. The Kanye West-approved Clinton Van Gemert, of Head Hoods, used an American Apparel shirt as a blank canvas and created the I Can't Afford to Love NY t-shirt. A sentiment that surely many are feeling right now, but do you have the $14.99 + shipping to let the world know it? Hey, this logo is missing a squirrel! [via Thrillist] more ›

Last year it was announced that the New York State Division of Tourism was looking to spend a pretty penny on their campaign which included a revitalization of the classic 31-year-old "I ♥ New York" logo. Enter Saatchi & Saatchi, the ad agency that received part of the $17 million bucks to get the job done. And what did they do? They added a squirrel, a butterfly and some snow. How inspired! The Tribble Agency says the city should invest in a high school kid with access to Microsoft Paint next time. more ›

As any cyclist will tell you, one of the biggest dangers of riding a bike is getting "doored," when someone inside a car abruptly pops open a door to exit the vehicle. The potentially deadly situation is often caused by taxi riders who open a door without looking or who try to get out on the traffic side, as opposed to the sidewalk side. Now cyclist and graphic designer Marko Bon is urging the Taxi and Limousine Commission to add a logo like the one seen here to the TV screens in cabs. According to Streetsblog, the commission has shown interest in the design, and Transportation Alternatives has also been pushing for the use of video PSAs to remind cab passengers to open their doors carefully. Last year 66-year-old David Smith was killed on Sixth Avenue when an abruptly opened door knocked him off his bike into the path of a truck. more ›

New York State is trying to re-establish ownership of its "I [Heart] NY" slogan/graphic, despite the fact that it's become practically a de facto part of the public domain since its introduction 31 years ago in 1977. The state is currently reinvigorating the slogan to promote day-trip tourism within the state. more ›

As The Big Apple adopts a new "green" logo, Apple (purveyor of iThings) is turning red. Wired reports that the emblem for New York City's GreeNYC campaign "shows a stylized apple with a stalk and a leaf. It bears a resemblance to Apple's famous logo -- a resemblance Apple says infringes on its trademark." more ›