Normally, Chipotle celebrates Halloween by just inviting people to dress up in tinfoil like a burrito, but this year, as part of their big push to highlight locally-sourced ingredients, the chain is asking people to dress up like a farm instead. Your reward? A $2 "BOO-rito" and the chance to win $2,500.
Dress Up Like A Farm, Get A $2 "BOO-rito" From Chipotle
Chipotle To Use 10 Million Pounds Of Locally-Sourced Ingredients This Year
Chipotle, the fast-casual burrito chain that is surprisingly hard to hate, keeps getting greener. Perhaps to take attention away from the whole illegal employees thing (or to keep us from focusing on the whole chorizo made with chicken thing) the chain has announced that this year their food is going to be way local. In 2010 they served five million pounds of tomatoes, peppers, lettuce and the like sourced from within 350 miles. So naturally this year they say they are on track to serve ten million pounds of local produce to go along with their relatively ethically-raised meat.
Mark Zuckerberg Only Eats What He Kills Now, Apparently
Mark "believes in Newark" Zuckerberg, also known as the founder of Facebook, is telling the world all about his new diet: eat only the meat he kills. Seriously.
Fresh Bodegas Coming To Bed-Stuy
Just in case that Bodega Diet hasn't been working out for you, nonprofit GrowNYC, which runs the city's Greenmarkets, announced the launch of their new "Fresh Bodegas Project," which hopes to replace those canned hotdogs and dusty 40s you're used to seeing with locally-grown vegetables and fresh juices instead.
Local Beer Debuts At The Greenmarket This Weekend
Local beer is coming to the Greenmarkets! Diner's Journal reports today that this Friday, 25-year-old Mark VanGlad will start selling beer from his small Tundra Brewing operation at the Union Square Greenmarket. He's only bringing in about 50 cases of his "mild and hoppy" Ma-Pale ale, so get your sluggish post-Cinco de Mayo butt to the market early if you want to impress your locavore friends.
Fancy Snacks Lure Theatergoers
Precious theatergoers across the city are being wooed to linger (and drop more cash monies) at the venue before and after shows with the allure of local, artisanal concessions, the New York Times reported yesterday. Tumabdor chocolates, Ceci-Cela pastries, and hummus and lentil stew are showing up at theaters like Classic Stage and St. Ann's Warehouse, who are partnering with local restaurants and producers to provide the high-end snacks.
UnFancy Food Show and New Amsterdam Market Draw Big Hungry Crowds
Yesterday was a big, belt-busting day for food lovers in New York City. City noshers were able to hit two great events featuring local artisanal purveyors -- both the New Amsterdam Public Market by the South Street Seaport and the UnFancy Food Show, just a short J/M/Z ride away in Williamsburg.
Brooklyn Man Must Know Everything About What He Buys
Like No Impact Man before him, Brooklyn resident Scott Ballum embarked last month on a year long mission to radically examine his own patterns of consumption. He’s calling it the Consume®econnection Project, and his plan sounds simple yet exhausting:
The Mission: A year-long effort to meet the laborers and craftsmen who build what I buy – and put a human face on consumption. For every transaction, there must be a personal connection with someone along the production chain.To that end, he road-tripped to the Maker’s Mark Distillery in Kentucky and sneaked away from the guided tour so he could personally shake hands with Jude, one of eighteen barrel-rollers at the distillery. Now Ballum can suck down unlimited Maker’s for the year with a clean conscience. He also toured the Brooklyn Brewery to meet the folks and learn more about their process – turns out only 1/3 of their beer is made in Williamsburg; the rest is brewed in Utica. (A Sixpoint tour is definitely in order.)
Brooklyn's Own Salvatore Ricotta
As reported in the Times last month, the cheese is a side project of Lunetta sous chef Betsy Devine and curd cohort Rachel Mark. The duo makes the ricotta with milk supplied from Hudson Valley Fresh, a non-profit collective of upstate farmers. Salvatore Ricotta is served at Lunetta’s Manhattan and Brooklyn locations, but it can also be purchased retail at Saxelby Cheesemongers (seen here), Marlow & Sons, and Stinky Brooklyn.
Urban Rustic Makes Whole Foods Look Like Key Food
Urban Rustic, the new Brooklyn grocery store whose shelves are almost exclusively stocked with food from within a 100-mile radius, opens tomorrow. Located on North 12th Street across from McCarren Park, the grocery is the brainchild of Aaron Woolf, a partner in the nearby faux-alpine Lodge restaurant/bar/general store. Woolf is also one of the producers of the indie documentary King Corn, which followed the misadventures of two neophyte corn farmers and their harrowing journey...
Tidbits
The New Oxford American Dictionary has selected "locavore" as its 2007 word of the year. According to the OUP blog, "The “locavore” movement encourages consumers to buy from farmers’ markets or even to grow or pick their own food, arguing that fresh, local products are more nutritious and taste better. Locavores also shun supermarket offerings as an environmentally friendly measure, since shipping food over long distances often requires more fuel for transportation." Locavore beat out...

