Earlier this week Alec Baldwin declared 30 Rock a done deal after his, and other cast member's contracts ended in 2012. But now he's taking it all back, or at least the part about the series ending; on his HuffPo blog this morning, he wrote, "Gosh. I want to take the opportunity to state that although my days on network TV may be numbered, I hope 30 Rock goes on forever. Or at least as long as everyone involved desires. Here's to five more seasons." more ›

In 2009 Alec Baldwin told Playboy that he'd be leaving 30 Rock at the end of his contract, saying, "I'm done in 2012. In March 2012 I’ll wake up and say, ‘What am I going to do now?' I may finish a play or something, but I'm retiring at the wrap party." Flash forward to last night, and the actor told Vulture that not only is he done next year, but the entire show will be ending. But... we need more time with Liz Lemon! more ›

On last week's 30 Rock we learned a little bit about Liz Lemon's past life where she pursued acting and starred in (at least one) phone sex commercial that aired in the "Greater Chicagoland" area. NBC has finally offered up the full commercial online—if you had 70 cents for the first minute and 6 cents each additional minute, would you call 1-900-OK-FACE? more ›

The blog Eat Me Daily posted a video clip yesterday from the opening of Thursday's 30 Rock where Gavin Volure, the eccentric billionaire played by Steve Martin asks what the good cupcake spots are in New York. Tina Fey's food crazy Upper West Sider Liz Lemon quickly fires back, "77th and Amsterdam, 68th and Columbus, 125th and President Clinton Boulevard." The blog noted that the uptown Magnolia Bakery is actually at 69th and Columbus, but they weren't aware of anywhere at 77th and Amsterdam. Could she have been talking about Crumbs on 75th and Amsterdam? And while we know that there's no President Clinton Boulevard (yet), could Lemon have meant Make My Cake on Adam Clayton Powell Blvd? Not to be all cupcake conspiracy theorist, but maybe Fey was trying to maintain her cupcake credibility without blowing up all her favorite spots. Why else would she not have mentioned Soutine? more ›