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Gateway's Terrible New Advertising

Gateway's Terrible New Advertising

What poor, misguided marketing executive at Gateway agreed to this crazy campaign by LB (a division of Leo Burnett) for its business-to-business efforts? It's called "Humanology" but it's stupidology in Gothamist's notebook (and we're Gateway users!). The campaign includes visuals of ears coming out of servers, hands coming out of laptops...it's great as some parody of slicked-up surrealism, but it's so painful as advertising. more ›

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