Results tagged “led”

Drab and dreary old Times Square is finally going to get some razzle dazzle starting tonight when a massive 17,000-square-foot, three-sided diagonal LED sign is turned on at 1 Times Square, right where the New Year's ball drops. Designed by D3 LED to promote the Walgreen's flagship location—not to mention other publicity-deprived corporations like Kraft, Johnson & Johnson, and Colgate—the "spectacular" display runs off almost 30 computers and uses 12 million energy efficient light-emitting diodes (LEDs). Within the sign are 13 big plasma screens displaying "coordinated, dynamic content." You are powerless to resist!

The MTA is currently testing out new digital screens that display ads on the sides of buses running on the M23 route. The screens, which use GPS technology to change according to each neighborhood's demographic, are being installed by New York-based ad company Titan Worldwide; the company's website declares that the 12-foot displays "are bright and unavoidable and will enable advertisers to target mass audiences by time of day, block, zip-code, demography and ethnicity." Yay!

amNewYork is reporting that some non-"green" grinches are boo-hooing the LED lights on Rockefeller Center's tree this year. Powered by solar panels and lit up with 30,000 energy-efficient LEDs for the first time in history, the environmentally friendly decor just isn't doing it for some holiday revelers. Guess it's not the 1930s anymore.