Just in case you're getting bored of conning tourists and soliciting prostitution, it looks like there's a new reason to linger around the Port Authority: a seductive new mesh LED facade, which will be used to display informative local and global news segments advertising. But who cares what they're advertising when the ads look so gorgeous! We'll buy whatever, just let us keep looking at the pretty lights and forgetting we're standing outside Port Authority.
Video: Port Authority Bus Terminal's Flashy New LED Facade
LED License Plates Causing "Double-Takes"
Apparently the Daily News has never seen one of these, because they are really excited about LED license plates. Their main subject, "Rich Man," just outfitted his SUV with one of these bad boys, and he's using a remote to tell drivers behind him whatever he wants, like "Back Off" or "Don't Even Ask." Sassy!
Times Square Ball Gets More LED, Crystals
Yesterday the 11,875-pound Times Square ball was successfully adorned with 288 new Waterford crystal panels that contain images of lapel ribbons, angel wings and flames in honor of the theme "Let there be courage." And with every year, the famous ball gets more green; the Daily News reports that the crystals will be lit by 32,256 LED lights creating a kaleidoscope of over 16 million colors. These replace the halogen bulbs of the past, and are said to "use about the same amount of energy it takes to fire up two traditional home ovens."
New NYE Numerals Arrive On Pedicab
Last year Times Square got a new LED-lit ball for its New Years Eve celebration; two years ago the number 8 took the 6 train to the Crossroads of the World; and yesterday morning the numbers 1 and 0 got ushered in by pedicab! The duo will be on display for a week at the Duracell Smart Power Lab at 1540 Broadway. Somehow none of the LED bulbs managed to burst during the surely bumpy ride.
Times Square Brightens Up With 17-Story Walgreen Sign
Drab and dreary old Times Square is finally going to get some razzle dazzle starting tonight when a massive 17,000-square-foot, three-sided diagonal LED sign is turned on at 1 Times Square, right where the New Year's ball drops. Designed by D3 LED to promote the Walgreen's flagship location—not to mention other publicity-deprived corporations like Kraft, Johnson & Johnson, and Colgate—the "spectacular" display runs off almost 30 computers and uses 12 million energy efficient light-emitting diodes (LEDs). Within the sign are 13 big plasma screens displaying "coordinated, dynamic content." You are powerless to resist!
New Digital Bus Ads to Change With Neighborhood
The MTA is currently testing out new digital screens that display ads on the sides of buses running on the M23 route. The screens, which use GPS technology to change according to each neighborhood's demographic, are being installed by New York-based ad company Titan Worldwide; the company's website declares that the 12-foot displays "are bright and unavoidable and will enable advertisers to target mass audiences by time of day, block, zip-code, demography and ethnicity." Yay!
Oohs, Aahs and Ehs at this Season's Rockefeller Center Tree
amNewYork is reporting that some non-"green" grinches are boo-hooing the LED lights on Rockefeller Center's tree this year. Powered by solar panels and lit up with 30,000 energy-efficient LEDs for the first time in history, the environmentally friendly decor just isn't doing it for some holiday revelers. Guess it's not the 1930s anymore.

