Sure, you've been hearing a lot about it recently, but this weekend's festival is actually a pretty big deal. Historically, local giant fests don't go so well when set up near New York, but this one seems to have the backing and support to actually get done right. First off, it certainly helps to have a band like Radiohead headline two nights. You can count on one hand the bands who have the combination of mass appeal and credibility to truly give a new festival the bump it needs to establish itself. Second, the association with Coachella, which has become the high-water mark for the ever-growing number of American festivals, gives it a pedigree to live up to. The fact that the festival is actually going forward already puts it in rare company, considering the fates of Vineland and Field Day. Whether it will be able to become an annual tradition, rather than an Across the Narrows-esque one and done flop, is still to be seen.
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