Milton Glaser and Bobby Zarem's famous "I♥NY" logo isn't just a graphic design icon, it is a New York State cash cow, too. The logo, which was originally meant for a brief 1977 campaign and is now going strong in its fourth decade, made the state $1.83 million in fees in fiscal year 2011—up from $1.5 million in fiscal year 2010. And the Empire State Development Corp. has big, Spaceballs-style plans for the logo. Coming soon? I♥NY, the spring water.
1
Results tagged “iheartny”
Million-dollar "I♥NY" Industry Extends To Bottled Water
New York Gets Own-ery Over Its Slogan
New York State is trying to re-establish ownership of its "I [Heart] NY" slogan/graphic, despite the fact that it's become practically a de facto part of the public domain since its introduction 31 years ago in 1977. The state is currently reinvigorating the slogan to promote day-trip tourism within the state.
« Previous
1
Next »
send a tip
tips@gothamist.comsubscribe
Use an RSS reader to stay up to date with the latest news and posts from Gothamist.