La Cense, an 88,000 acre Montana ranch that uses sustainable farming methods to raise 100 percent grass-fed cattle, launched its first burger truck in midtown today, at 48th Street and Park Avenue. And the crowds went wild! La Cense's consulting burger chef is none other than Adam Perry Lang, the pitmaster-owner of Daisy May's BBQ, not to mention a classically trained veteran of the Le Cique, Daniel, and Chanterelle kitchens. And so a long line of determined guinea pigs formed almost immediately this morning, and according to some reports it stretched over a half hour long. more ›

Save room for tongue! Bubby’s restaurant, the longtime Tribeca haunt of lettuce-fed models, will now be serving beef exclusively derived from grass-fed steers. Cattle raised on a grass, as opposed to the unnatural method of grain or corn, are much healthier and yield beef lower in saturated fat. While the trend is nothing new, what sets Bubby’s apart is that owner Ron Silver has committed to using every single part of the steer, from “tongue to tail.” more ›