La Cense, an 88,000 acre Montana ranch that uses sustainable farming methods to raise 100 percent grass-fed cattle, launched its first burger truck in midtown today, at 48th Street and Park Avenue. And the crowds went wild! La Cense's consulting burger chef is none other than Adam Perry Lang, the pitmaster-owner of Daisy May's BBQ, not to mention a classically trained veteran of the Le Cique, Daniel, and Chanterelle kitchens. And so a long line of determined guinea pigs formed almost immediately this morning, and according to some reports it stretched over a half hour long.



