Results tagged “gocaga”

For a moment there, it seemed like the economic downturn was going to bring a much-needed reality check to the world of real estate. But no. The Daily News reports today on the efforts of real estate brokers to re-brand supposedly undesirable neighborhoods by giving them more marketable monikers — like "GoCaGa" for the area between Gowanus and Carroll Gardens, "BoHo" for the Bowery south of Houston, "SunSlope" for the streets between Sunset Park and Park Slope, and "iTri" for the Iron Triangle in Willets Point. "These names are great selling points for agents trying to bring clients into a neighborhood that wasn't so hip before but sounds a lot hipper now," said Jean Charles, a senior agent at Bond New York, a major sales and rental firm.