The orange bicycle DKNY.Com Guerilla marketing scheme, by Rollingrck at Flickr. DKNY is usurping a grassroots campaign to memorialize cyclists killed in New York City's traffic, with a guerrilla marketing campaign to push their product. Above is a picture of several orange-painted DKNY bikes, first widely noted at BikeBlog. DKNY, Donna Karan's more mid-priced clothing line, is behind the campaign. Its web site features ridiculously good looking people frolicking about lower Manhattan, sometimes on......

Eugenio Cidron, the man who killed bicyclist Eric Ng in 2006 after driving drunk down the West Side bike path instead of the West Side Highway following a holiday party at Chelsea Piers, was sentenced yesterday to three to 10 years in prison. Cidron had driven over a plastic pylon to enter the path from Chelsea Piers and had been driving south for a mile before hitting Ng, who was traveling north. Cidron, who pleaded......