In a well-coordinated publicity stunt, the first cases of Georges Duboeuf 2008 Beaujolais Nouveau arrived in New York City yesterday via Harley-Davidson motorcade, with Franck Duboeuf (Georges Duboeuf’s son) holding it triumphantly aloft from a motorcycle sidecar. According to the Times, some 20 chefs, including David Bouley and Francois Payard, sommeliers, and a posse of Harley-Davidson Hog Club members chaperoned the wine from Battery Park to David Bouley’s new restaurant Secession, where lunch was served.
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