Yo, this year's batch of Georges Duboeuf Beaujolais Nouveau was uncorked just after midnight, and it's got a bangin' new label that's sure to resonate with the wine's urban demographic! By French law, Beaujolais Nouveau—a young red wine made from the Gamay grape and bottled at the end of harvest—may not be released before the third Thursday in November. So the company does a big publicity stunt every year, uncorking the first bottle at the stroke of midnight, and designing a different label. This time they hired Brooklyn graffiti artist Kaves to do the honors. more ›

In a well-coordinated publicity stunt, the first cases of Georges Duboeuf 2008 Beaujolais Nouveau arrived in New York City yesterday via Harley-Davidson motorcade, with Franck Duboeuf (Georges Duboeuf’s son) holding it triumphantly aloft from a motorcycle sidecar. According to the Times, some 20 chefs, including David Bouley and Francois Payard, sommeliers, and a posse of Harley-Davidson Hog Club members chaperoned the wine from Battery Park to David Bouley’s new restaurant Secession, where lunch was served. more ›