Twenty years before thinking up the "I want my MTV" campaign, advertising genius George Lois saved Esquire magazine from a swift sink into bankruptcy by transforming it into one of the most visually provocative publications of the last half century. From Lois' first cover for the magazine, which featured an image of boxing favorite Floyd Patterson knocked out in an empty arena, and broke Esquire newsstand sales records, to a 1970 cover depicting a marquee......