Over the years the MTA has toyed with full subway advertising a fair amount, especially on the shuttle between Times Square and Grand Central. But with money tight the agency is upping its ad-wrapping game. After a successful run last summer with a Target-wrapped 6 train, the MTA yesterday released into the wild a number of 6 trains decked out in advertisements for Swatch.
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Results tagged “fulladvertisingwrap”
MTA Gives Ad-Wrapped Trains A Second Try On The 6
MTA Unveils First Ad-Wrapped Subway
Behold! This morning the MTA unveiled the first "full advertising wrap of the exterior and interior of a New York City subway." Synergy alert! The ad is for the History Channel's Cities of the Underworld, which follows urban explorer Don Wildman on his adventures beneath major cities. Adventures happening ever further down from the ones New Yorkers experience on the 42nd Street Shuttle.
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