When edgy chef Marc Forgione (pictured) opened up his urban-rustic restaurant last summer in a former TriBeCa dairy warehouse, he decided to call the place Forge, after his nickname. But, oopsy, there's already a Forge restaurant in Miami Beach, and in due time owner Shareef Malnik accused Forgione of trademark infringement. So this month he re-christened his place "Marc Forgione" to avoid a costly lawsuit and spare potential customers the confusion of getting lost in Florida on their way to his restaurant.


