Results tagged “flame”

Despite eliciting "universal disgust," the new Burger King FLAME™ body spray has sold out at all Ricky's locations AND on the website! Marisol, an employee at the Ricky's on First Avenue between 64th and 65th Streets, says their original shipment of 24 sold out within a matter of days, and frustrated "FLAMERS" have been calling constantly to try and track down a bottle. Although same haters compared the product's scent to the aroma of "a Burger King burning down in a horrible grease fire," Marisol told us it sold out because it smelled "nice. And spicy. It kind of smelled like Axe body spray." Why must you taunt us, Marisol!?! Okay, nobody panic; Grub Street comforts frustrated FLAME™ consumers with news that it's being sold on eBay for $76 (and rising). Or just wait until January (if you can!), when Ricky's will be getting more FLAME™ in stock.

When we announced that Burger King had entered the fragrance business with BK FLAME™ – the new men's body spray promising "the scent of seduction with the hint of flame-broiled meat" – your reactions ranged from "I prefer my men to smell like White Castle" to "I want!" But one blogger was bold enough to actually purchase the FLAME™ at Ricky's during his lunch hour and apply it directly to his bare flesh back at the office. The result was predictably revolting: "Everyone gathered around began coughing. And therein lies the horrible secret of Flame: it’s not burger-scented...Try as I might, I could not smell anything related to meat. If you want to know what a Burger King smells like when it’s burning down in a horrible grease fire, though, this is probably as close as you get to the real thing. The acrid, eye-watering scent will not attract anything to you. Even my dog would start choking if it licked this off my wrist...If this is what The King smells like then I don’t want him anywhere near me."

Just in time for your mom Santa to toss this in your Christmas stocking, Burger King has released a limited-edition men's body spray that evokes the smell of freshly broiled Whoppers. But isn't this what they spray on the burgers already for authenticity? No! According to a press release, "The King is setting hearts ablaze for the holidays with his new scent of choice. FLAME™, a new men's body spray by Burger King Corp., features the scent of seduction with the hint of flame-broiled meat. A favorite of the King, FLAME™ is available for purchase for a limited time at select Ricky's retailers in-store or online." Because nothing's more romantic than the scent of mass-produced beef patties...except maybe the sultry FLAME™ website, which is really putting us in the mood (for salad).