Stingy NYU kids on their way to the freshman 15 will be shocked when they walk into Famiglia on 8th Street and Broadway today and find Lil Jon and Sugar Ray at their service. Grub Street reports that D-list celebs from the Celebrity Apprentice 4 are at the equally D-list pizza chain to raise money for charity and plug the new TV show. (Papa John's must be heartbroken!) While NYU territory may be all riled up by the thought of Mark McGrath and Lil Jon serving up pepperoni slices, the Twitterverse seems to be where the party's at. more ›

Ten of the world's most competitive eaters faced off in Times Square yesterday for the Famous Famiglia pizza-eating contest, and Joey Chestnut, the reigning hot dog-eating champion, emerged victorious by consuming a record-shattering 45 slices in 10 minutes. Chicago's Patrick Bertoletti, who held the previous record at 22 slices in 10 minutes, placed second yesterday with 43 slices. To win the $5,000 prize, Chestnut ate nothing but protein supplements for two days and drank a gallon of water to stretch his stomach muscles before the contest, during which he took in an estimated 11,700 calories and 450 grams of fat. The Daily News was on the scene and reports that "he never appeared to chew." Contestant Adam Gertler hailed Chestnut as "truly a god among eaters. He could probably put an entire work boot in his mouth." more ›