Results tagged “dougjaeger”

Things aren't looking so good for thehappycorp, that ad agency that teamed up with PosterBoy for a takedown of their own client's ad campaign in the subway system. After the incident, and what was likely their biggest client, MoMA, severing ties with them, there was some tension between partners Doug Jaeger and Matt Spangler, Gawker reports. The latter left the company, and now according to reports from the inside, Jaeger has taken an ad agency job elsewhere and fired the remaining staff. Mediabistro reported that "Jaeger's hubris" has been responsible for the company's problems. Today on the happycorp site it was announced that Future Friends was launching, described as "a new shop some of our old friends are opening across the bridge in Williamsburg"—though as of now it doesn't seem to include Jaeger or Spangler.

You would think MoMA would love an edgy ad campaign that draws even more attention to the museum than expected. However, following Doug Jaeger of HappyCorp's alleged involvement with Poster Boy's crew to alter their installation at the Atlantic/Pacific subway stop, they've severed all ties with the company (who created the campaign). Kim Mitchell at MoMA tells us, "No one at The Museum of Modern Art had any role in or prior knowledge of the acts of vandalism committed against posters in the Museum's installation in the Atlantic Avenue subway station. On February 27 we ended all work to be done by Doug Jaeger and thehappycorpglobal on this project and all others, and have completely severed our relationship with the company. The Museum deplores any kind of vandalism and is profoundly distressed that the posters were defaced." Prudes. No word yet on if HappyCorp has severed any ties with Poster Boy. To be continued!?

As of Tuesday, Doug Jaeger of HappyCorp was cleverly wording his comments about his and Poster Boy's involvement in the alteration of MoMA's subway ad campaign in Brooklyn, which he developed. According to Jaeger, he met Poster Boy, who he says is more than one person, and that he and some others were in the subway system the night the ads were deconstructed.