Results tagged “dkny”

A piece of Soho advertising that had become a familiar and even beloved sight is gone from its Houston at Broadway spot: Bowery Boogie reports, "As of this morning, the DKNY mural at the corner of Houston and Broadway is gone. Painted a shade of brown. Although, the former lettering is still somewhat visible."

     

"We have to make bicycling fun and elegant, which it is not yet in New York!" declares Renaud Dutreil, a big shot at luxury goods conglomerate LVMH. Dutreil rides a bike to his office on East 57th Street almost every day, and he thinks more people would do likewise if there was only a fashion alternative to the dominant DIY style of ripped jeans, tattoos, and Bushwick-bound butt cleavage.

Is Donna Karan still based out of New York... or The Universe? The designer seems unaware of the epic financial crisis going down right now, as she just released her new $595 jeans into the marketplace. They allegedly boast a bias-cut (aka no side seams) and are available in boutiques and department stores right now should you be wondering where to spend that money reserved for your next six unlimited Metrocards. She told the NY Post, "I went into business in the first place in order to create jeans that I couldn't find for myself. Now I'm craving a more decadent, sexy and iconic pair of jeans." The paper calls her design "the Holy Grail of jeans—body-conscious, ultra-slimming and classically cut." Is the new recession busting tactic to target self-conscious women? Will realtors soon be jacking up rents for apartments that have flattering lighting and skinny mirrors?

Earlier this year, six-floor 600 Broadway, at the corner of Houston, was sold for $71 million. While the Pottery Barn was a reported casualty, there might be another: The huge DKNY painted sign on the side of the building.

Continuing their misguided and terribly executed orange bike campaign, DKNY has infiltrated YouTube with a 1 minute 53 second clip of a model speaking out in support of the company's great..."humanitarian cause"? The video starts off showing two models mowing each other down with fake miniature cars as an orange bike lies on the ground...probably not the best way to negate the whole ghost bike thing.

Curious about the fate of all those orange bikes with the DKNY website that were locked up around town? The ones the police didn’t cart away (some were illegally chained to trees) are being picked clean for spare parts. The tone deaf Fashion Week publicity stunt was presented by DKNY as an effort to promote cycling in New York, and the company did help raise awareness by, uh, distributing bicycle maps in their stores. Oh, and their website for the campaign has a photo of models riding a bike, though they’re too cool for helmets, of course.

DKNY is usurping a grassroots campaign to memorialize cyclists killed in New York City's traffic, with a guerrilla marketing campaign to push their product. Above is a picture of several orange-painted DKNY bikes, first widely noted at BikeBlog.