Results tagged “ddbbrazil”

The One Club, who awarded DDB Brazil a merit award for their September-11th-tastic ad for the WWF, has revoked that award and declared no more fake ads will be tolerated! Take that evildoers. Meanwhile, Jenny 8. Lee has penned a breathless piece over at CityRoom regarding these so-called fake/phantom/scam ads. She points out that the ads are created solely to win awards (an ad world prestige)—in the words of DDB Brazil's president Sergio Valente, upon winning one such award, "you show everybody, ‘Look how good, how clever I am; how at the top of the trend I am,’ and, of course, everybody wants that." Will the Mad Men of the world soon be scared to push the limits?

Looks like everyone's coming clean. Yesterday the WWF admitted that the controversial 9/11-themed ad was probably cleared by someone at the organization, and now AdAge is reporting that "after initially lying about it, DDB Brasil now admits it created a video version of the Brazilian print ad 'Tsunami,' and entered both ads in the Cannes Lions International Advertising Festival in June."

DDB Brazil's efforts to invoke the tsunami by way of the September 11 attacks go much further than the print ad concept—there's even an extremely disturbed and messed up TV ad. The video is below and we warn you, it may be distressing— it shows a plane flying into the World Trade Center's Twin Towers, the Twin Towers on fire, and many planes over lower Manhattan. It's basically like a nightmare.