WNBC’s newscast rebranding (back to "News 4 New York") was not the only change this week for the station. Vickie Burn, from NBC's DC affiliate WRC, is the new Vice President of News & Content aka news director, replacing Dan Forman. (The rebranding was just coincidental, according to the station.) Rumor has it that WNYW will get a new news director as well: Dianne Doctor, former news director at WNBC and WCBS. She is......

And the winner is. . .Despite having ancient looking graphics that can be seen from across the street, a set that looks like it is from a station in Iowa, and a love of sprinkling kicker stories throughout the newscast, WABC’s Eyewitness News and the station overall is yet again at the top of the ratings among the big three for February. Most notably, WNBC has lost almost half of its viewership in the early......

Reporters Away We have been harping on stations that send reporters to cover stories outside of the tri-state area for some time now questioning both the journalistic and financial soundness of it. We have no problem with the networks sending their anchors out to report at the site of major stories like this, and all three did for a few days, but sending local reporters out is a different story. It took WABC sending two......

After almost 15 years on the air, consumer reporter Asa Aarons was let go Friday by WNBC in the latest of the NBC 2.0 cuts. In an e-mail to TV Spy, Aarons said the parting was “amicable” and that he was told that "with NBC 2.0 budget cuts there is no longer room for a full time consumer reporter." Aarons told the Daily News, "It struck me as simply a numbers game." He also mentioned......

Perhaps it's another sign of people moving on from 9/11, or perhaps it's something else, but WABC/Channel 7 has decided not to air the reading of 9/11 victims' names on Tuesday, the 6th anniversary of the attack. Instead, it will continue with its regular programming following the moment of silence at around 9 a.m. If the decision isn't changed, the top-rated station will become the city's first not to air the reading of the......

Live at Five is Gone! Starting on September 10th, WNBC will be making a seismic shift on the local television landscape. Live at Five is gone, with infotainment show Extra taking its place at 5 p.m. with News 4 You remaining at 5:30 p.m. However, there will be not net loss of newscasts, since WNBC will be starting a new 7 p.m. newscast, but it is not as new an idea as it would seem,......

This past Sunday night at the 50th Annual New York Emmys, WNBC was the big winner with 13 awards. The big wins for the station were for its newscast which won three – Morning Newscast for Today in New York, Daytime Newscast for Live at Five, and Evening Newscast (under 35 minutes) for the 11p.m. newscast. WNBC’s Senior Vice President, News and Station Manager Dan Forman said about the wins, "We are particularly proud of......

Richard Huff in Thursday’s Daily News has revealed some major changes for WNBC’s early evening news line up starting next month. Channel 4 hopes that the rejiggering will make the station more competitive with WABC who dominates the 5 p.m. hour on the coattails of Oprah. The most noticeable change is for Live at Five where Sue Simmons will not be anchoring for the first time in almost 27 years. The 5 p.m. newscast will......