Results tagged “cupcakes”

The never-ending cupcake craze has finally morphed with the street vendor. Thanks to Lev Ekster's CupcakeStop Truck the treats are now mobile, just find him in his truck (which, if not here, he promises you can find via Twitter). He'll be bringing some flavor to our Northside Festival show's afterparty as well, so if this coming Saturday night you're looking for a midnight snack, you'll know where to find it.

An article in the Times today confirms that the most exciting thing to happen to food—like, ever—are the numerous cook-offs and takedowns oozing these days from the creative wellspring of Brooklyn. These events usually focus on a single ingredient or theme such as bacon, casserole, guacamole, quiche, risotto, curry, hot dogs, pork, chili, apple pie, tofu, cupcakes, ramen, or no-knead bread, for example, and hearken back to State Fair Blue Ribbon contests, where winning the peach pie contest meant you were allowed to keep the family farm. Now, as it was then, the events are a recession/depression thing, often minus some of the food-craft. Welcome to the liberal arts dustbowl.

The blog Eat Me Daily posted a video clip yesterday from the opening of Thursday's 30 Rock where Gavin Volure, the eccentric billionaire played by Steve Martin asks what the good cupcake spots are in New York. Tina Fey's food crazy Upper West Sider Liz Lemon quickly fires back, "77th and Amsterdam, 68th and Columbus, 125th and President Clinton Boulevard." The blog noted that the uptown Magnolia Bakery is actually at 69th and Columbus, but they weren't aware of anywhere at 77th and Amsterdam. Could she have been talking about Crumbs on 75th and Amsterdam? And while we know that there's no President Clinton Boulevard (yet), could Lemon have meant Make My Cake on Adam Clayton Powell Blvd? Not to be all cupcake conspiracy theorist, but maybe Fey was trying to maintain her cupcake credibility without blowing up all her favorite spots. Why else would she not have mentioned Soutine?

The people at Crumbs are giving away 1,000 free cupcakes today at each of their locations (and free cupcakes all day Friday). Following Zaro's lead--they're using baked goods to conduct a delicious poll. They tell us there will be an “official count posted...and while it won’t be a scientific poll, it should shed some interesting light on neighborhood leanings."

Some people may prefer other bakeries, but from the looks of the crowd at the Magnolia Bakery's new Upper West Side location, people are hungering for some heavily frosted cupcakes. If the treats are available, that is.

Easy, sugar fiends - the new Magnolia Bakery outpost on the Upper West Side (Columbus at 69th Street) isn't quite opening at 11AM as Eater reported yesterday. We walked by around 9:30AM and the sign said that they anticipated a noon opening.