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"Rachael Ray? We Hadn't Ever Heard of Her"

"Rachael Ray? We Hadn't Ever Heard of Her"

Nach Waxman is wearing a baseball hat decorated with the diamond shaped Avery Island Tabasco logo as he takes Gothamist around the stacks at Kitchen Arts and Letters, his 23 year-old Upper East Side bookshop. He is talking about Rachael Ray. “It’s a funny story,” says Waxman, describing his first impressions of the current Triscuit box doyenne. He shakes his head and laughs. “Nobody here had heard of her. We didn’t carry her books. Now that we do, we don’t sell them.” Nach (pronounced knock) Waxman doesn’t mind, but Gothamist thinks that maybe he could use the shelf space --Kitchen Arts and Letters is a very small store. more ›

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