Not too long ago New York's tap water hit the marketplace; bottled and labeled TAP'D NY, the company even suggested refilling the $1.50 bottle from a tap when its empty. Craig Zucker is the man behind the idea, a for-profit business that gets its product from the city's public water system "to source the world's best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles." Zucker told us a little bit about his idea, future "water pairings" taking place around the city, and Philip Seymour Hoffman.
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