Put any thoughts of the new Giants-Jets Stadium being named Mara Field (after the recently deceased and beloved Giants owner Wellington Mara) far from your heads. Sports marketing experts believe that the value of slapping a corporation's name on the arena, which is expected to be completed in 2010 and cost $1.3 billion, could generate revenues of $25 million to $30 million annually for the two teams. In comparison, the Mets are charging Citigroup $20 million annually for 20 years to name the team's new stadium in Queens Citi Field.
Continue reading "Marquee Marketing (and Moolah) for Giants-Jets Stadium"



