In March, Starbucks CEO Howard Schultz will wipe the flop sweat off his brow and try to forestall doom by jumping on the value-meal bandwagon. He's is also firing back at a billboard put up by McDonald's in Seattle which reads, "Four bucks is dumb," referring to Starbucks's reputation as the home of the $4 cup of coffee. Baristas will now be doing double duty as brewers of corporate propaganda, instructed to inform customers that the average price of a Starbucks beverage is less than $3, and that 90% of Starbucks drinks cost under $4. more ›