In 2005, hip-hop pioneers DJ Kool Herc, Afrika Bambaataa, Grandmaster Caz, Melle Mel and more, lent their names and likenesses to a vintage hip-hop clothing company called Sedgwick & Cedar. The press release for the company told this story: "on August 11, 1973, DJ Kool Herc's sister Cindy Campbell decided to throw a back to school party in her building's small rec room at 1520 Sedgwick Ave. Kool Herc introduced extended break beats, which mesmerized the jam packed crowd. Soon, he had to take the party outside and down the street to Cedar Park, drawing thousands throughout the night to see the birth of the art form." From the one building, that art form saturated the world.
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