While many are celebrating the slashed prices today, Reverend Billy and his Stop Shopping Choir are lambasting the Black Friday masses and the corporate overlords that preside over them. This morning the good Rev hit Macy's for his annual Buy Nothing Day. In an op-ed yesterday, he wrote, "We'll be there at 5am, when shoppers who have been up all night wait in line rush the glass doors. This is the human comedy at its most sad, and it is an environmental shopocalypse." more ›

While stores are hoping that Black Friday sales will bring charge-happy shoppers out in full force, Reverend Billy is hoping that people will hold on to their cash. The Rev & Co. were up bright n' early this morning to kick-off their annual Buy Nothing Day at Macy's. At 4:30 a.m. the troupe was "preaching and singing to citizens to accept the Stop Shopping Gospel into their hearts." more ›

As noted earlier today, a number of consumer activists, sweatshop protesters and anti-capitalist agitators have for years been working to turn Black Friday into Buy Nothing Day. Spearheaded by the anti-advertising gadflies at Adbusters, the event calls on individuals to suspend purchases for 24 hours and engage in creative activism to highlight the unsustainable patterns of mass consumer culture. Naturally, New York’s anti-corporate performance icon Reverend Billy is all over this. We spoke with... more ›

Activists trying to turn Black Friday into Buy Nothing Day have their work cut out for them when it comes to consumers like Tom Shea, who waited in line outside a midtown Manhattan Best Buy for 35 hours so he could be the first one inside when the store opened at 4am today. “"If they were selling it, we were buying it," Shea proudly told the Post. His attitude was far from unique; shopoholics like... more ›