Easy, sugar fiends - the new Magnolia Bakery outpost on the Upper West Side (Columbus at 69th Street) isn't quite opening at 11AM as Eater reported yesterday. We walked by around 9:30AM and the sign said that they anticipated a noon opening. Magnolia had always been a popular West Village stop for more super-sugary and homey desserts when a seemingly sudden cupcake craze hit the city. Next thing we knew, there were analyses of......

Eater confirmed that cupcake confectioner heavyweight Magnolia Bakery is opening its first branch location on Columbus Avenue and West 69th Street. Magnolia owner Steve Abrams, an Upper West Sider, told Eater, "My friends who know I own Magnolia keep asking when I'm going to open them a bakery up here. So I think it's time." Well, it's probably time and having the right retail space. The store will occupy the corner that Japanese restaurant Lenge......

October 14: Union Square Chocolate Lover’s Walking Tour Join culinary and chocolate expert Joyce Weinberg as she leads you through a chocolate-focused tour of the gourmet delights in the Union Square Neighborhood. Visit Chocolat Michel Cluizel, Chocolat Moderne, Tisserie, The city Bakery, and more. Three tours, 10am-12 noon; 1pm-3pm; 4pm-6pm; $35. Tickets are required and can be purchased at www.unionsquarenyc.org. Rain date: Sunday, October 15. October 15: Foodie Join Joe DeSalazar for his 15th foodie,......

Ask Gothamist is excited because this week is the second annual Cupcakes for a Cause™ - which means we have an excuse to eat lots of cupcakes, and we advise you to do the same! During the week of September 26 through October 2, visit any participating bakery in NYC - including Billy's Bakery, Sugar Sweet Sunshine, Buttercup Bakeshop, SoHo Cupcake Company, Little Pie, Company, Crumb's, Two Little Red Hens, William Greenberg Bakery, Amy's Bread,......

Peg Williams & Deb Weiner, sugar Sweet sunshine bakery owners...

The Buttercup Bake Shop Cookbook: More Than 80 Recipes for Irresistible, Old-Fashioned Treats, by Jennifer Appel (Simon & Schuster, 2001) Gothamist's addiction to cupcakes has been well documented. At the risk of turning Gothamist into a cupcakes blog, along the lines of Slice, here's another entry devoted to Gothamist's favorite food. We were thrilled to pick up The Buttercup Bake Shop Cookbook for half price at the Strand, since we always visit Buttercup to pick......

In an attempt to share the wealth of New York's cupcake scene, Gothamist FedExed a dozen cupcakes to The Kristen Buckley Show in L.A. (8 with vanilla cake, 3 with chocolate cake, 1 red velvet). After telling them about our project, the people at Buttercup Bake Shop were very helpful in trying to buffer the cupcakes from the sides with extra wax paper. We then wrapped the box in some bubble wrap and slid......

In NYC, there's nothing like taking a successful concept and running with it in every single possible neighborhood. The Times' Michelle Golden digs into the creation stories that most New Yorkers with a sweet tooth have wondered about: What caused the recent boom of cupcakeries. Gothamist was relieved to finally understand the intricate relationships (pleasant or difficult) and the so-and-so "begat" such-such. The lifeline starts at Magnolia Bakery, with Buttercup Bakeshop, Sugar Sweet Sunshine, and......