Times Square fixture The Naked Cowboy (Robert Burck) is singing a litigious song these days against Mars Inc., maker of M&M candies. He is claiming that the company is infringing on his trademark, i.e. singing in tighty-whities, cowboy boots and a Stetson, with a six string slung on his shoulder. Burck wants $6 million after the company started broadcasting a film on a billboard screen in Times Square showing anthropomorphic M&Ms re-enacting famous scenes, structures, and places around NYC. A blue peanut M&M is shown in briefs, boots, a hat, and strumming a guitar while singing in Times Square.
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