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Wanted: $35 Million to Put Your Car In Our Movie

Wanted: $35 Million to Put Your Car In Our Movie

In what the advertising and film worlds consider a rather ballsy move, Miramax has asked various car manufacturers for $35 million to feature their car in the upcoming Green Hornet movie, scheduled for summer of 2005. Of course, the Green Hornet has been in development heck for a long time, has no script or director, etc. The money would goes towards marketing the film, and Lori Sale of Miramax tells AdAge, "It has to be a cool car. Minivans need not apply. It needs to be a new vehicle or a concept car." Gothamist remembers the part in the film version of Get Shorty, which shows Chili Palmer starting a new trend towards embracing minivans as the cool car. more ›

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