http://gothamist.com/2008/02/13/naked_cowboy_to.php">sued M&M's maker Mars Inc. for $6 million, claiming a commercial showing a blue M&M in a cowboy hat, boots, and white underwear and holding a guitar in Times Square infringed on his trademark look? Well, a federal judge sent most of the lawsuit to pasture, but is allowing the Naked Cowboy's claim that it seems like he's endorsing M&M's to stand. more ›