The leaderless Occupy Wall Street protests have just gotten a little more orderly with a new online domain to call home: occupywallstreet.net. OWS member Jake DeGroot finalized the deal to purchase the domain name for $8,000, after it was met with approval at General Assembly at Zuccotti Park this week. “We would hesitate to use the term branding, necessarily, because of the corporate connotations to that, but there are advantages to the identity of the movement. It’s important that we have a full, robust Web presence and strategy,” DeGroot, a theatrical-lighting designer who lives in Queens, told the Wall Street Journal.
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Results tagged “branding”
Occupy Wall Street's New Domain: Occupywallstreet.net
Someone Is Selling Brooklyn Dirt For $24 A Pop
First of all, if this guy really wanted to capture Brooklyn he would have pickled this dirt and canned it. Secondly it is a terrible idea that will definitely turn a profit. This isn't Connecticut dirt we're talking about, it's Brooklyn dirt, and people really love the Brooklyn brand, especially people standing atop boring suburban dirt that always talks about moving to New York but never actually does it. Dig your toes into this rich Kings County soil and just consider all the famous or ironic (or both!) people who may have kicked it around once.
Vlasic "Farmer's Garden" Pickles Aim To Take A Bite Out Of Artisanal Craze
Today the Vlasic pickle concern, a little Mom & Pop enterprise based in Michigan, sent us a shipment of their new "Farmer's Garden" artisanal pickles, which will be hitting shelves in NYC in August. We're told these "simple/homemade-esque" pickles are made with "locally grown" cucumbers and come "hand-packed" in old-timey mason jars. Inside, you'll find extra large U.S. grown cucumbers "marinated in a special brine," plus whole garlic cloves, slices of juicy red bell pepper, rounds of bright carrots, and fresh herbs and spices. We can already tell this is going to be big in Brooklyn—or Breukelen, rather.
Duane Reade's Chinatown Delight
Duane Reade has been making over their image for a while now, and here's a new-ish product they're offering up called Chinatown Delight. The tagline: "More authentic than the watches on Canal Street." At least they didn't go with the whole "happy ending" thing?
Tropicana Cans New Cartons So You Like-a the Juice Again
Tropicana announced today that it will discontinue its new product redesign only a month after all of its orange juice containers were revamped. The Times calls the move PepsiCo's "own version of New Coke." We've heard quite a few grumblings around town about how generic-looking the new Tropicana cartons were and apparently some people took their gripes to the company itself. One customer asked Tropicana, “Do any of these package-design people actually shop for orange juice? Because I do, and the new cartons stink.”
Brooklyn 4 Sale
With Brooklyn being stamped on everything these days, it makes sense that the owners of Brooklyn Brewery, Brooklyn Industries and Brooklyn Wine got together last week for a discussion on the branding of the borough. The NY Times reported back yesterday, declaring that Williamsburg is popular well outside its zip code, in Japan, and Chicago seems to be filled with fans as well. Brooklyn Brewery owner Steve Hindy stated: “We sell beer in Chicago, and Chicago people are not too enamored of New York. They really have, almost as bad as Boston, this inferiority complex about New York. But for some reason, they don’t blame Brooklyn.” Brooklyn Industries even opened a shop in the Windy City.
Scorned Woman is Sentenced for Branding Incident
Some former lovers just can't help but leave an indelible impression on a guy, no matter how many years they've been broken up. A judge thought that 23-year-old Kristina Caban definitely should not have, when she kidnapped her ex- and marked him on his abdomen with a homemade branding iron at the Chelsea Inn. She was sentenced to five years in prison for the crime.
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