After shuffling from a miserably hot and stuffy subway platform and onto a thankfully air-conditioned subway car, we noticed these ads warning straphangers that we were entering "The B.O. Zone." No kidding—this third heat wave stinks! The ads, which are for Gillette's body wash and anti-perspirant, tap into most everyone's pet peeve of B.O. in crowded public transit spaces. When we spoke to Greg Biddinger, Brand Manager for North America Gillette Personal Care, he confirmed that the ads were "definitely consumer-inspired... Inevitably every time we talk to consumers about places where they notice BO, public transportation is the first thing that comes to mind." Time for the Smell Gestapo? more ›

Today NY1 anchor John Schiumo stole the Twitter spotlight from Pat Kiernan with a harrowing tale of taxi cab body odor. The good news is he lived to Tweet the tale, which is complete with burning eyes and a stinky receipt. As Seinfeld once said, "There should be a B.O. squad that patrols the city like a 'Smell Gestapo.' To sniff 'em out, strip 'em down, and wash them with a big, soapy brush..." [via Animal] more ›