The MTA may soon be adding digital advertising to the subways that will be very similar to Bill Brand’s Masstransiscope. What's that, you say? The Creative Time-supported project "was installed in the abandoned Myrtle Avenue subway station in Brooklyn, New York in September 1980. It has been seen by millions of commuters for over twenty-five years. The 228 hand-painted panels are viewed through a series of vertical slits set into a specially constructed housing. The piece works on the principle of the Zoetrope, a 19th century optical toy." Below is a video with plenty of news clips when the piece was first released, and you can find more info here.
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