Results tagged “bikingrules”

You'll recall that last week Transportation Alternatives held their Biking Rules PSA Festival at BAM, featuring 40 PSAs created to promote bike safety and responsible cycling (i.e., not pedaling fiendishly down the sidewalk and running over pedestrians, etc.). The videos competed in two main categories, "Why Biking Rules" and "Street Code." Here's one of the winners in the shorter "Street Code" category, which will be broadcast on local TV, at outdoor summer films, and at cultural venues like BAM. Winners Aldo Arias and Pam Tietze also got a cool two grand, which will buy a lot of magical bike lights.

Next Tuesday night BAM will host the Biking Rules PSA Festival, which will be followed by after-party in the BAM lobby with free beer from Brooklyn Brewery. The event is part of Transportation Alternative's initiative to get scofflaw cyclists to follow certain rules, such as giving pedestrians the right of way and obeying traffic lights. (But what about biking with a belly full of free beer?) Earlier this year, the group solicited imaginative PSAs to help promote their Biking Rules, and received submissions from more than 80 artists and filmmakers. Here's one of our favorites:

A recently-released study [pdf] conducted by Hunter College students posits that—are you sitting down?—"a large number of cyclists routinely disobey many traffic laws." But wait, didn't these Hunter kids already alert the public to the scourge of cyclist scofflaws back in November? Indeed, they did, but according to City Room this new report is "a rigorous and scientific version" of the previous observational study, which monitored 3,000 cyclists chosen at random at 69 locations. The new version used a wider sampling compiled of 5,275 observations of riders at 45 randomly generated intersections across Midtown from First to 10th Avenues and 14th to 59th Streets. According to the study: