Pedestrian Safety Warning: Watch out for laid-back dudes struggling to keep a hold on their cans of ‘relaxing’ soft drinks while steering a segway around Manhattan’s streets. Since New York seems to be the hottest place to launch a beverage brainchild these days, the guys over at Jones Soda Co. are bringing Jones GABA, tea-juice blend containing the amino acid GABA to the city via Segways. more ›

Do you enjoy soda and other delicious sugary beverages? If so, you may as well raise a cup of human fat to your lips and chug, according to a new public awareness campaign by the NYC Health Dept. The print ads depict, in graphic detail, human fat mottled with blood vessels being poured from a bottle of cola; a plastic "sports" drink bottle that looks like Gatorade; and a glass bottle of iced tea resembling Snapple, New York City's "official beverage." more ›

The specialty beverage industry – particularly Smart Water – is now the recipient of a clever parody from Brooklyn designer/photographer Till Krautkramer, who’s rolled out an elaborate marketing campaign for a line of beverages called MeatWater. The website proudly declares that the drink uses “only the finest protein” for such “High Efficiency Survival Beverages” as Dirty Hot Dog, “an authentic taste of the Big Apple you can sip through a straw!” and Italian Sausage:

Mangia! You’ll feel like youse is at da famous San Gennaro festival in New Yawk’s Little Italy after drinkin’ dis. But widdout the annoying bridge-and-tunnel crowds askin’ “How much is doze zeppoles? Tree fuh a dollah? I’ll take tree.”