Robert LaValva, a former city planner-turned-founder of New Amsterdam Market, has been working four years to establish a food destination that will reconnect modern, regional agriculture to the civic tradition of the city’s bygone markets. One of the group’s underlying ideas is that an integrated market can be fundamentally different than a greenmarket; that is, a market fosters closer connections between farmers and bakers, or butchers and cheesemongers, for example, and drives down prices, creating a public space and a revitalized food community in the process.



