Results tagged “arbitron”

Attorney General Andrew Cuomo was unsparing in his criticism of radio ratings measuring company Arbitron, which just rolled out new measuring devices. Cuomo's statement reads, "Arbitron's decision to release its unreliable and unaccredited radio ratings system is an affront to racial and ethnic minorities in New York and around the country... Arbitron's unwillingness to defend the validity of their system on its merits proves it places its own economic incentives over the interests of minority broadcasting," and warns radio broadcasters and advertisers against using the devices. The NY Times reports the AG's office doesn't think the new system "adequately account[s] for young African-Americans and Hispanics, people who do not speak English, and cellphone-only households" and will sue Arbitron later this week.